The Fox with the Golden Fur

Ultra Creative has designed this wonderful piece of packaging that includes some whimsical use of the laser cutter.

The Fox with the Golden Fur, as blogged about by The Die Line, is a creative set of packaging for a box of four chocolate bars and accompanying story book.

The imagery on the wrappers of the chocolate bars interacts with the laser cut vignettes and as you pull out the chocolate bars the wrappers and the vignettes correspond to the progression of the short story that comes in the box.